Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Innovate client experience. The event took place on September 29 th 2022.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Cosawi

JULY 14, 2021

Organizational change requires a fundamental shift in mindset, away from the traditional brand-driven focus, to an account-centric approach that centers on Key Accounts as sophisticated institutions with multiple stakeholders and complex decision-making and organizational systems. Enabling effective KAM through integration of ABM .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Luminas Strategy

JANUARY 15, 2024

As managers we, of course, believe that our organizations have a unique value proposition and that our offerings somehow provide us with a competitive advantage even if we are unable to articulate how this occurs. Many organizations unknowingly offering de facto customer or stakeholder value as if they are operating on autopilot.

Customer Value 52

Customer Value Supply Chain Value Proposition Advertising 52

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

Management 130

Management Co-Creation Publishing Leadership 130

Account Manager Tips

AUGUST 14, 2022

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew! Making Creativity and Innovation Happen.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

PandaDoc

AUGUST 18, 2022

By understanding the competitive landscape, knowing the questions that prospective clients are likely to ask and having the answers top of mind, and having the value proposition of your company’s product or services ready to share, your sales team is more likely to get customers to sign on the dotted line. Identify stakeholders.

Value Proposition 96

Value Proposition Sales Stakeholders Marketing 96

Hubspot Sales

AUGUST 21, 2023

Poor product-market fit can dampen a launch — even if the product is well-designed and innovative. Use go-to-market strategy templates Launching a new product or service can get overwhelming very quickly, especially when there are many moving parts and stakeholders. Take Apple, for example. Identify the buying center and personas.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98