Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.
Cosawi
FEBRUARY 27, 2023
This in turn rewards the progressive, ABM embracing company by being seen as a forward-thinking and customer-centric supplier who focuses on deploying the total value of their company’s capabilities where and when the customer needs them. In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.
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