Six Buyer Excuses and How to Respond
Revenue Storm
MARCH 14, 2023
In a complex B2B sales cycle, there is rarely one decision maker. This statement often occurs at the end of a meeting or discussion, even when interest was piqued, they do not want to share their disappointing answer. 5: “The procurement process will be easy.” – It never is! It will be to your detriment!
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