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Deep-Insight and DWF Partner on New Key Account Programme

Deep Insight

Deep-Insight is a leading European B2B Customer Experience (CX) company. It was founded in 2000 by a small team of ‘magicians’ with one goal: researching a way to read customers’ minds. DWF is a global legal business providing Complex, Managed and Connected Services.

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KAM Customer Life Cycle

Jermaine Edwards

How do you know what to do at the different stages in your customer relationships? This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. Core question: How are we managing loyalty?

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5 Tips Sales Leaders Can Learn From The US Air Force

Brooks Group

Do you ask deep, insightful questions that show you’re thinking about your customers’ overall strategy? Do you go above and beyond to ensure customers have an excellent customer experience? Making sure you are seen as a strategic resource will increase customers’ confidence in doing business with you.

Sales 87
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Sales Reps Love Their CRM!

SBI

They love spending hours entering information about the email activity they’ve had with customers, meetings held, proposals delivered, and especially updating their forecast. In fact, who doesn’t love a good forecast session with their sales manager? In the 1990’s the promise was a “customer 360° view.”. A HISTORY LESSON.

CRM 38
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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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The Evolution of the Customer Success Renewal Playbook

SmartKarrot

Customers are demanding more from the business in terms of services they can avail and with the month to month subscription plans, it has become much easier for them to switch vendors if their expectations are not met. Before 2000: Call-center, Emails and World Wide Web . Between 2000 to 2010: CRM, Web Channels, Mobile App .

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Transforming Sales: How to Maximize Revenue in your Biggest Accounts

SBI

In order to achieve and sustain growth across the overall portfolio, consistent processes, collaboration, and visibility are essential and should include marketing, customer success, product development, etc. This creates a consistent customer experience. Follow Revegy on LinkedIn.