article thumbnail

The Loyal Brain

Service Excellence Partners

When people saw their favorite choice, the brain switched off conscious, logical thinking, allowing subconscious emotions to make the final decision unchecked. The two studies provide a neural basis for what customer loyalty researchers call affective versus calculative commitments. [3] Sources: [1] Plassman, H., Kenning, P.,

article thumbnail

Strategy Execution: 5 Organizations That Have Done It Well

ClearPoint Strategy

Every organization must make a big strategy shift at some point or another to stay at the forefront of its industry. The city views its citizens as customers, staff as teams, and operations as goods and services. Make the world a better place through recycling efforts and giving people access to technology. Origin Bank.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How B2B Sales Teams Can Restore Their Pipelines in 2020

Hubspot Sales

Not only is it more cost-effective for B2B businesses to focus more on their existing customers, it also provides opportunity for acquiring new high-value customers through referral marketing. With these data points in mind, making your current customers feel valued can be an effective way to impact your bottom line.

B2B 128
article thumbnail

Top 30 SaaS Companies in the US

SmartKarrot

Concur , a company specializing in travel and financial management makes it easier for businesses to plan, organize, and manage travel-related expenses. Their platform also allows its clients to integrate Concur’s services with other applications to create a fully customized package. Founded in: 2001. Founded in: 2017.