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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

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The Sales Leader's Guide to Performance Management

Hubspot Sales

years , down by half from 2010. You can achieve it with a structured sales performance management process. Now that you're clear on what sales performance management entails, let's talk about why it is so important to implement it into your standard operating rhythm. Why Sales Performance Management Matters.

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Top 30 SaaS Companies in the US

SmartKarrot

SaaS – Software-as-a-Service – is an umbrella term referring to a range of technologies and tools that facilitate the processing, storage, and management of big data using remote servers. Upon meeting their criteria, Boastcapital’s algorithm tracks and manages the businesses’ expenditure on R&D projects. Founded in: 2010.

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Top 20 SaaS Companies in Brazil

SmartKarrot

Its product AmbarEva is a cloud-based project management solution. Amber’s AmarLive is an energy management solution. ContaAzul is a Brazilian business management software for small businesses. Hi Platform is the leading customer relationship management platform in Brazil. Founded in: 2013. CEO: Bruno Balbinot.