Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). Review our business plan. 50% Sector plan.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Hubspot Sales

JANUARY 25, 2023

How to Validate Your Business Idea One way to validate your idea is to evaluate the performance of similar businesses. Chanty is a communication and team collaboration app that went head-to-head with companies like Slack. Developing a business plan helps you estimate costs, identify risks, and set up risk mitigation measures.

Investors 64

Investors Profitability e-Learning Brainstorming 64

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Here I review recent developments and look at some case studies of how M&BD teams are structured: An update on marketing and business development (M&BD) team structures. Other firms will have these roles integrated.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Hubspot Sales

APRIL 18, 2019

Strategize, consider the available options, and build it into your business plan. In less than six years, Slack has become the go-to platform for online collaboration and communication for both professional and personal users. From just 8,000 users at launch in 2013, Slack hit one million daily active users in late 2015.

Acquisition 143

Acquisition Value Proposition Business Growth Decision-making 143

Hubspot Sales

JULY 25, 2019

From nearly zero programs in 2005 to almost 200 in 2015 (and even more in the last few years), the number of startup accelerators in the U.S. In theory, you’d apply to and attend a business incubator prior to a startup accelerator. Business idea or business plan. Established business model and MVP.

Investors 94

Investors Cybersecurity Value Proposition Business Planning 94

Red Star Kim

JANUARY 28, 2024

And this requires more than excellent internal communications Book review: Influential Internal Communication by Jenni Field (kimtasso.com). A key part of successful change management is engaging with employees Change management and Employee engagement (kimtasso.com).

Emotional Intelligence 130

Emotional Intelligence Leadership Management Facilitation 130