Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

FEBRUARY 8, 2024

This approach is suggested by Liz Whitaker in her book “Power of Personal” People | Propella Decision-Making Unit Again, to target effort on decision-makers rather than users or gatekeepers is a good way to target effort in a large organisation. There are many articles on both of these topics.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Arpedio

NOVEMBER 30, 2021

Making the customer’s buying journey less complex. The overlay of various interaction media and multichannel customers complicates ‘how’ buyers now interact with sellers and the speed of innovation makes it difficult for customers to keep track and make informed purchase decisions. Back to blog. Bain & Company.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

SBI Growth

SEPTEMBER 22, 2013

They are accessing information and making buying decisions differently than they did from the past. Consider this, Gartner says: “through 2015, 80% of social business efforts will not achieve the intended benefits”. These are career making or breaking decisions. Sales Managers (all levels). Buyer insights.

Decision-making 126

Decision-making Key Account Management Leadership Communication 126

QYMATIX

JULY 13, 2021

B2B sales intelligence – should you make or buy your tool? This situation is especially evident in Business-to-Business, where the cost of sales makes takes the top red of each income statement. Sales executives and controllers should, therefore, answer whether it is better to make or buy BI solutions for their sales teams.

B2B 52

B2B Artificial Intelligence Sales e-Learning 52

Red Star Kim

SEPTEMBER 5, 2023

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147