article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

22 tips on being a persuasive writer in professional services

Red Star Kim

An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. Some people refer to a value proposition – what are you offering? How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious.

article thumbnail

The Ultimate Guide to Startup Accelerators

Hubspot Sales

From nearly zero programs in 2005 to almost 200 in 2015 (and even more in the last few years), the number of startup accelerators in the U.S. Some accelerators work with marketing technology companies, while others specialize in finance technology. has risen substantially in the past couple of decades. A concise competitive advantage.