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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. But coaches resist the temptation to tell.

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The PartnerTap Story: A Company Built to Last

PartnerTap

This new way of working required a solution that would align account teams virtually, and drive revenue with the click of a button. On a cold, Seattle day back in 2015, Cassandra Gholston tapped her friend and colleague, Autum Grimm, on the shoulder and told her she wanted to show her something. Forming an Alliance. Search for Success.

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How and Why You Should Transition from Field to Inside Sales

Hubspot Sales

Since almost all of your marketing and sales activity is performed by an inside team, you don’t need regional sales offices, layers of management, and a team of operations people to process expense reports and adjudicate border skirmishes between over-caffeinated commissioned salespeople.

Sales 119
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Chorus.ai Builds Largest Patent Portfolio in Conversation Intelligence Industry

SBI

data from the Weekly Briefing, the mentions of burnout on sales calls is up 26% since the end of Q1 , when most businesses transitioned to remote work due to the pandemic. Technology that can improve or automate sales outcomes is needed now more than ever. According to Chorus.ai About Chorus.ai. is the No.1

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). JLL – Future of Work Survey 2022. It is a Fortune 500 company with annual revenue of $19.4

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. Role in direct client contact?

Marketing 130