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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

There’s a model for an internal communications plan and strategy – aligned to business strategy and addressing all stakeholders: Insight. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com) September 2020. Ten tips on cross-selling – Boosting internal networks – Kim Tasso March 2016. Principles.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

The discussion was wide ranging and included: Strategy and commercial knowledge Decision-making processes and governance Science and art of building relationships Know your client – internal and external Becoming a Trusted adviser – consulting and advisory skills Be evidence-based – back everything up with data (and who owns and manages it) Rise of (..)

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home. But this welcome increase in flexible working does present challenges. An allied development is those in Account Based Marketing (ABM) roles.

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Top 7 enterprise software companies to adopt in 2021

PandaDoc

In 2016, Mike Cannon-Brookes, the co-CEO of prominent Australian software company Atlassian, was quoted saying that. Slack helps businesses and employees manage their work communication simply, efficiently, and effectively, regardless of the enterprise’s size. ” What people think about Slack software. “? “I

article thumbnail

Top 7 enterprise software companies to adopt in 2021

PandaDoc

In 2016, Mike Cannon-Brookes, the co-CEO of prominent Australian software company Atlassian, was quoted saying that. Slack helps businesses and employees manage their work communication simply, efficiently, and effectively, regardless of the enterprise’s size. ” What people think about Slack software. “? “I