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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. Delegate poll results Which topic is of most interest?

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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

Raya Blakeley-Glover, Global Head of Business Development – Markets and Business Relationships, Bird & Bird Amanda Afful, Senior BD Executive, Bird & Bird (Moderator) Employee communications There was a discussion about the importance of internal communication for stakeholder engagement and buy-in.

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Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management

Red Star Kim

Then it looks at the change management process (without mandating particular processes or steps) in detail – with an emphasis on stakeholder engagement before, during and after the change process and the various process groups and inputs/outputs required: Evaluate change impact and organizational readiness. Define the change.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. 21% Strategic analysis 14% Strategy options 0% Strategy choice 65% Strategy implementation “Stakeholders changing the strategy part way through!” the bricks and mortar).

Marketing 130
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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

The discussion was wide ranging and included: Strategy and commercial knowledge Decision-making processes and governance Science and art of building relationships Know your client – internal and external Becoming a Trusted adviser – consulting and advisory skills Be evidence-based – back everything up with data (and who owns and manages it) Rise of (..)

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

I’ve taken on more responsibilities in the leading and strategy for campaigns, so would love to get more insight, measures of success and how to engage audiences more Best practice, strategizing, planning, getting stakeholders on board! What were the main takeaways for delegates?