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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Others simply do not really understand the concept, believing it is just about managing the largest customers.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

As well as rational approaches (we considered several change management methodologies including Kotter’s), both elements involve engaging emotions and taking people on the change journey. Nurture a change management movement – From “Let it go” to “Let it grow”. Nurture a change management movement – From “Let it go” to “Let it grow”.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

A 2018 survey by McKinsey found that “success requires both digital-savvy leaders and a workforce with the capabilities to make a digital transformation’s changes happen.” Management needs to let go of the reins a bit. Namely, they need to be familiar with digital technologies and embed them within the channel department.

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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Progressive salespeople and their managers will be able to leverage AI to gain efficiency and increase sales effectiveness, by automating tasks that they perform manually today. Peterson, Ph.D.,

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Bigtincan Expands Tech Market Presence with Acquisition of Veelo Inc.

SBI

Veelo brings leadership expertise in the use of brain science, deep experience in the technology vertical and a leading team of experts who know how to win in our fast-growing market - David Keane, Co-founder and CEO of Bigtincan. Opportunity Management. The company signed 19 net-new clients in 2018, including its first.

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Here’s What You Missed at TRANSFORM 2020

Showpad

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.