Red Star Kim
JULY 11, 2022
Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. all about buy-in in professional services (Manchester and Dublin 2019) (kimtasso.com). Innovate – Be more innovative in M&BD. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).
Red Star Kim
NOVEMBER 22, 2022
Creativity is crucial for marketing and innovation and a while back I produced a series of introductory articles on creativity. Further creativity techniques are explored at a workshop on “Boosting problem-solving, creativity and innovation skills” at the PM Forum. Review the solutions list and brainstorm concrete solutions.
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Planview
JANUARY 2, 2020
As the leader of an innovation program, your role is about generating business value from the spark of an idea. But how can you tell which innovation ideas from your latest brainstorming session will deliver results? However, this separation doesn’t eliminate the need to track innovation results through delivery of the idea.
Corporate Visions
APRIL 28, 2019
The post Quick Quiz: Five Questions To Assess An Executive’s Clout (Updated April 2019) by Eric Beckman appeared first on Corporate Visions. When spending favors innovation over maintenance, it indicates your target plays a meaningful role in your customer’s growth strategy. Their budget and clout are likely growing.
Red Star Kim
DECEMBER 5, 2023
analysis, brainstorming, strategy and planning)“ Modern marketing: What it is, what it isn’t, and how to do it | McKinsey Collaborate – If you can demonstrate to fee-earners that you are approachable, knowledgeable, helpful and get the job done they are more likely to be engaged.
Red Star Kim
JUNE 27, 2023
You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.
Planview
JULY 3, 2019
So, you just ran an innovation challenge, captured ideas—some good, some not—and selected the ideas you believe will immediately impact your business. The reality is, most ideas that come out of crowdsourced innovation challenges are underdeveloped. As an innovation leader, this is the last thing you want. Not so fast.
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