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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. all about buy-in in professional services (Manchester and Dublin 2019) (kimtasso.com). Innovate – Be more innovative in M&BD. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).

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How Ignite 2019 Can Help You Deliver Value Through Strategic Innovation

Planview

Innovation. In today’s tech-driven society, innovation is more important than ever. Companies that experience long-term success are able to stay in touch with the needs of their customers, constantly innovating so their products and services address those needs. There’s even a saying about it, “innovate or die.”.

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Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

Red Star Kim

He introduced the sector’s first management excellence awards (securing the FT and Harvard as knowledge partners) whilst spearheading the innovative “unsung heroes” campaign for business support professionals.

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9 marketing trends that will dominate 2019

PandaDoc

2019 is officially upon us. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Its ubiquitousness on the web is driven by sites like YouTube and Vimeo, which might make this point an unlikely prediction for 2019.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Managing Partners’ Forum Strategy Summit

Red Star Kim

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

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The Top Sales Enablement Conferences and Events to Attend in 2019

Showpad

As we enter the second half of 2019, we’ve updated our list of recommendations for sales enablement conferences and events to attend. INBOUND empowers marketing and sales professionals to connect and engage with customers in new, innovative ways. Sales Innovation Expo. is holding three conferences in 2019. Conference.