Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. A new central commercial organization was born.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Red Star Kim

SEPTEMBER 26, 2023

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

Management 113

Management Co-Creation Communication Leadership 113

Mercuri International

MAY 23, 2023

Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization. This can be both within your own organization and on the customer side. Fostering co-creation and innovation using AI.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SBI

JULY 21, 2021

For too long, sales professionals in every organization have cobbled together random apps to create their own personal sales workspace. ” – Stephen Hurrell, VP & research director, Ventana Research “Scratchpad’s pace of innovation is incredible. To learn more, visit Scratchpad.com. Media Contact.

Co-Creation 33

Co-Creation Innovation Leadership Media 33

Showpad

OCTOBER 8, 2019

Sales enablement as a methodology itself is beyond ripe for innovation and transformation, making Sales enablement tools mission critical to today’s businesses. Decide which is best for your organization. In most spheres, the evolution is welcome. In short, how do you “enable” your Sales reps to close more deals? Consider your scope.

Sales 45

Sales Software Software Co-Creation 45

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. Industry News.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20