Why is value-based selling so important?
Mercuri International
MARCH 8, 2022
Beginning in the 1990s, models were introduced to manage companies based on long-term shareholder value, rather than short-term ratios. 8 Traditionally, companies have been able to rely on competitive advantages that they have developed on price, quality or innovation. Retrieved 3 September 2021, from [link]. 6 Edvinsson, L. &
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