Remove 2022 Remove Co-Creation Remove Digitalization Remove Stakeholders
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Dubai, Madrid and soon Bangkok – around the world with MDI

MDI Training

The cooperation of all participants as well as the co-creation with the content experts made a state-of-the-art event possible. Digital Business Development Expertin und Senior L&D Consultant. digital learning transfer. Marina Begic. Nicole Altenberger, BA. Senior L&D Consultant. What serves you next? Explore now!

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White Space Analysis: A Complete Guide

Arpedio

JANUARY 26, 2022. January 26, 2022. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer. Back to blog.

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White Space Analysis: A Complete Guide

Arpedio

JANUARY 26, 2022. January 26, 2022. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer. Back to blog.

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ARPEDIO recognized in New Tech Report for Account-Based Sales Technologies

Arpedio

march 15, 2022. March 15, 2022. ARPEDIO, a leader in Key Account Management (KAM) software for B2B sales professionals, is included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. In sales, it can be difficult to get the full overview of accounts and stakeholders. Read the full report. Back to blog.

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Book review – Managing Brands

Red Star Kim

It’s interesting that in Best Global Brands – The 100 Most Valuable Global Brands (interbrand.com) for 2022 the top five are: Apple, Microsoft, Amazon, Google and Samsung. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot Sales

When Open AI’s ChatGPT first burst onto the scene in late 2022, as a writer, admittedly, I was a little nervous. I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. I think that would be helpful for newer businesses just getting started in, dare I say it… “the digital realm.”

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Account-Based Selling (ABS): Everything you need to know

Arpedio

It requires investing your team’s resources to target multiple stakeholders within an account. In short, Account-Based Selling is a targeted B2B sales methodology or strategy that entails heavy investing into targeting multiple stakeholders within an account opposed to the conventional one-to-one sales model. Back to blog.