Insightly

JANUARY 10, 2024

To help you answer this question, Ascend2 and Insightly fielded The Future of Martech 2024 survey in September, 2023. She has expertise in all areas of go-to-market, sales operations, CRM, product development, and digital advertising. AI caused a panic in 2023, but we’ll see a change in 2024.

Finance 52

Finance CRM Acquisition Decision-making 52

ProlifIQ

FEBRUARY 23, 2024

The State of Account Planning in 2024 2023 was a challenging year for go-to-market teams. To better understand how teams are adapting to this new environment, we surveyed over 250 professionals across sales, customer success, account management, and more about their account planning processes, challenges, and priorities for 2024.

Account Planning 52

Account Planning CRM Energy and Utilities Account Management 52

Insightly

SEPTEMBER 28, 2023

While there’s no universal definition of the term “revenue operations,” the primary focus of rev ops is aligning sales, marketing, and customer success operations across the entire customer lifecycle. At the same time, today’s organizations have more customer data at their disposal than ever before.

Finance 52

Finance CRM Customer Success Decision-making 52

Insightly

SEPTEMBER 28, 2023

While there’s no universal definition of the term “revenue operations,” the primary focus of rev ops is aligning sales, marketing, and customer success operations across the entire customer lifecycle. At the same time, today’s organizations have more customer data at their disposal than ever before.

Finance 52

Finance CRM Customer Success Decision-making 52

PandaDoc

APRIL 11, 2023

Granted, new business is always welcome, but standard sales training doesn’t always emphasize the fact that customer retention is much cheaper for businesses than customer acquisition. Customer retention is something you have to work at, though. Is it necessary to follow up after a successful sale?

Sales 52

Sales e-Learning Small Business Procurement 52

SmartKarrot

OCTOBER 7, 2020

A recent press release states that the SaaS business is expected to bounce to approximately $60 billion by the year 2023. Salesforce : SaaS used in CRM solutions. Freshworks : SaaS used in CRM solutions. Cost of Acquisition : Due to the lesser reach, a vertical SaaS has a relatively lower cost of acquisition.

Acquisition 10

Acquisition Logistics Digital Transformation Digitalization 10

SmartKarrot

JANUARY 21, 2021

The new generation of Customer Success saw the christening of an innovative version of the technology, namely the Customer Data Platform (CDP). Here is what we shall be learning: What is a Customer Data Platform? Types of Customer Data Platform Functions of Customer Data Platform Why do you need it?

CRM 10

CRM e-Learning Customer Experience Artificial Intelligence 10