article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. See also integrated-business-planning-oct12.pdf

Marketing 130
article thumbnail

Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

The Economist – The year in 2023 (subscription required The World Ahead 2023 | The Economist ) is a good starting point for any PESTLE analysis. Business facing stagflation (high costs and low demand). 62% of their superforecasters suggest global growth in 2023 (as measured by IMF) will be between 1.5% Environmental.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

There were observations about: political parties in the news outlining their five missions ( Rishi Sunak’s five promises analysed – BBC News and Starmer’s five-point plan: long-term vision meets short-term chaos (northwestbylines.co.uk) the work of the police to rebuild public confidence Mayor of London proposes £14.2m

article thumbnail

Linking Budget to Strategy Virtual Event Recap

ClearPoint Strategy

Shawna Davis, Budget and Performance Analyst, shared that Olathe has a 20-year strategic plan in place with an organizational scorecard. This serves as the anchor between the operations budget and strategy, as well as the backbone for department business plans and performance measures that help them gauge success.

article thumbnail

Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. He’s clearly an advocate for scenario planning.

article thumbnail

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Boundaries at Work: 4 Types of Work Boundaries – 2023 – MasterClass What to do if you (or your team members) feel overwhelmed? Look to the business plan and departmental plans. Prepare a strategic M&BD plan. Being overwhelmed causes stress. And stress damages both mental and physical health.

Marketing 130