article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130
article thumbnail

Navigating the Uncharted: A Reflection on 2023 and Strategic Planning for 2024

CMOE

As 2023 comes to a close, it is the perfect time to reflect on lessons we’ve learned throughout the year and plan for 2024’s uncertainties. To understand your learning journey in 2023, record your answers to the following questions: 1. What new skills and knowledge did you learn throughout the year?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Research update on the most in-demand soft skills

Red Star Kim

LinkedIn in-demand soft skills for 2023 In February 2023 The Most In-Demand Skills for 2023 | LinkedIn argued: “Global talent shortages have reached a 16-year high, as 75% of employers can’t find the talent they need with the right blend of technical and soft skills”.

article thumbnail

Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

The Economist – The year in 2023 (subscription required The World Ahead 2023 | The Economist ) is a good starting point for any PESTLE analysis. 62% of their superforecasters suggest global growth in 2023 (as measured by IMF) will be between 1.5% Look at sector issues and trends to prepare myself for 2023 marketing planning.

article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. But then clients expect lower prices as services can be delivered faster and cheaper. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard.

article thumbnail

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

to rebuild Met Police trust – BBC News and even motor racing ( Ferrari has new F1 trackside strategy head for 2023 – The Race (the-race.com) ) We considered which professional service firms were admired for their strategy. Find time to conduct analysis and think Block regular time (e.g.

article thumbnail

Strategy case studies and more matrices

Red Star Kim

Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023. Dates for future strategy sessions at PM Forum. They used the eight step process of John Kotter in his book “Leading Change”.