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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Below, we’ve gathered our highlights and key takeaways from our time at #SAMAcon 2023.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. 29% Consulted. 14% Leading.

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Rethinking Budgeting: Key Takeaways From the 2023 GFOA Conference and Who to Follow

Envisio

The overall focus at this year’s GFOA Annual Conference in Portland was on adopting innovation and growth mindsets. The creation of the white paper was also informed by leading local government practitioners at the ICMA 2022 Annual Conference and in collaboration with the GFOA. “We There is no perfect place to start.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

GenAI presents vast innovation poten tial , automating complex tasks, enhancing decision-making, and radically improving efficiency across various sectors. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

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Book review – Managing Brands

Red Star Kim

I attended an excellent seminar on the legal aspects of brands in early 2023 by Azrights intellectual property lawyers. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Creativity and innovation Creativity involves linking different ideas and concepts in unexpected ways. Humans can come up with unconventional solutions, develop ideas, and drive innovation beyond the programmatic capabilities of AI. AI does not yet have a (co-)decision-making role. How can AI contribute to corporate management?

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? It stopped using the OnePlace name in February 2023. Nexl One law firm delegate reported that her firm had started using this system.