Remove 2023 Remove Communication Remove Negotiation Remove Strategic Thinking
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

Often, pricing becomes the focus of these negotiations. We communicate differently with procurement professionals than other decision-makers and users of professional services. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Particularly to equip M&BD teams with the skills needed to add strategic value : Strong technical capabilities Ability to develop strong relationships with key stakeholders Detailed knowledge of the business Advanced communication skills Inquisitive and commercial mindset Ability to influence Emotional intelligence Strategic and lateral thinker (..)

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Automation of recurring tasks can also create more time for strategic thinking. Complex interpersonal communication Interpreting body language, non-verbal communication, and subtle signs is a human strength. Implementing strategies AI can assist in project and resource management. Who do we delegate to?

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

For any type of learning you connect neurons and change the way they communicate Brains consume about 30% of your body’s energy resources whilst being less than 20% of your body weight Dark chocolate can boost serotonin levels Your memory doesn’t get worse as you get older.