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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

Often, pricing becomes the focus of these negotiations. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. We communicate differently with procurement professionals than other decision-makers and users of professional services.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Particularly to equip M&BD teams with the skills needed to add strategic value : Strong technical capabilities Ability to develop strong relationships with key stakeholders Detailed knowledge of the business Advanced communication skills Inquisitive and commercial mindset Ability to influence Emotional intelligence Strategic and lateral thinker (..)

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

There are also courses on specific topics such as: Campaigns, Cross-selling, Key Account Management (KAM), M&BD planning, Managing change, Pitching and tendering, Project Management, Strategic thinking and Referrer Management.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Automation of recurring tasks can also create more time for strategic thinking. In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. Implementing strategies AI can assist in project and resource management. Our collaboration with the.