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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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Context and curiosity drive commerciality and pricing

Red Star Kim

But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. Differential pricing is rarely discussed in professional services although it is often implicit in key account management.

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Strategy case studies and more matrices

Red Star Kim

Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023. Dates for future strategy sessions at PM Forum. They used the eight step process of John Kotter in his book “Leading Change”.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

to rebuild Met Police trust – BBC News and even motor racing ( Ferrari has new F1 trackside strategy head for 2023 – The Race (the-race.com) ) We considered which professional service firms were admired for their strategy. Find time to conduct analysis and think Block regular time (e.g. The golden circle (another dot?)