ClearPoint Strategy

JULY 7, 2021

If there is one phrase that represents both enormous potential and challenges to organizations today, it is big data. How successful are your company’s marketing efforts at generating new sales or customers? A good marketing dashboard should also expose whether people are getting “stuck” at any stages of your sales pipeline.

Organization 98

Organization Healthcare Decision-making Government 98

OnStrategyHQ

MAY 16, 2021

Create an image of what success would look like in 3-5 years (vision). Keep it short – Peter Drucker would say your mission should fit on a t-shirt. Create phrases, but not paragraphs. Here is what Herb Kelleher, former CEO of Southwest Airlines had to say about core values. Planning Team (All staff if doing a survey).

Value Proposition 98

Value Proposition Innovation Decision-making Leadership 98

ClearPoint Strategy

JULY 7, 2021

If there is one phrase that represents both enormous potential and challenges to organizations today, it is big data. How successful are your company’s marketing efforts at generating new sales or customers? A good marketing dashboard should also expose whether people are getting “stuck” at any stages of your sales pipeline.

Organization 52

Organization Healthcare Decision-making Government 52

Revenue Storm

MARCH 23, 2023

What new sales manager competency is creeping onto the scene? The competency is leading sales technology adoption. This responsibility was floating around and has now found its home with sales leaders. The great reckoning is on our doorstep. Are they maximizing the use of technology to increase sales?

Sales Technology 78

Sales Technology Sales Leadership Sales Leadership 78

Zendesk

APRIL 7, 2022

31 percent of business leaders surveyed in the Zendesk Customer Experience Trends Report 2022 say driving stronger customer relationships is a top priority this year. And with 90 percent of consumers saying authenticity determines who they buy from, insincerity is a big no-no. It isn’t easy. Why establish rapport with customers?

e-Learning 98

e-Learning eCommerce Communication Negotiation 98

Nutshell

JULY 30, 2021

Unfortunately, it’s so easy to just slap words together and hit “send” without really thinking about what you’re saying. That would be pretty great, right? This is one of the reasons why giving away free, downloadable content in exchange for an email address is a great way to build a subscriber list.

Decision-making 118

Decision-making Software Software Media 118

Account Management Skills

MAY 9, 2023

– The limitations of AI-written copy and what clients are saying about AI. So we like to say that we blend the science of data driven content, strategy and psychology, with the art of creative copywriting, basically, to help brands get their words right, every step of the customer journey and essentially grow revenue.

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52