Upland
MAY 18, 2023
Account planning and effective account management strategies are about much, much more than your key accounts. That said, any account manager worth their salt has a strategy for their key accounts. Key account management means understanding your customer’s business as well as they do.
Hubspot Sales
AUGUST 17, 2020
When establishing a new customer account, the business should perform due diligence to determine if taking the account is in the best interest of the bottom line. This is where account development becomes a helpful function. Individuals in this role are commonly referred to as an account development manager.
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Arpedio
MAY 10, 2023
Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management?
Account Manager Tips
MARCH 23, 2021
Like Portrait Software, a small client of mine acquired by Pitney Bowes, a global technology company. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Revenue potential.
Hubspot Sales
APRIL 27, 2023
The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because new software is being pushed into the market almost every day, the demand for SaaS sales professionals will only grow. Post-sales account managers also work to renew client contracts and upsell existing contracts.
Arpedio
JUNE 9, 2022
In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.
Arpedio
JANUARY 11, 2023
How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.
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