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What is Key Account Management? Strategy and Tips

Upland

Account planning and effective account management strategies are about much, much more than your key accounts. That said, any account manager worth their salt has a strategy for their key accounts. First, what is a key account? Everyone calls their key accounts something different.

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Account Management Guide – Defend and Grow Revenue

Upland

How can effective account management help you defend and grow revenue? Here’s where having a sales account management strategy becomes indispensable. Through account management, your team can seek to establish themselves as trusted advisors to customers. First, a quick primer – what is account management?

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Strategic Account Management

ProlifIQ

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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Why Key Account Management is Essential for Business Success ?

Arpedio

Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management?

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

Organizations that understand the true value of account planning, identify untapped revenue potential while delivering strategic customer value. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Manage Relationships More Strategically. Collaborate Beyond Sales.

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Account-Based Selling Strategy: Key Takeaways

Arpedio

Develop Targeted Account Lists : Based on your ICP and market research, develop a list of target accounts that are most likely to benefit from your product or service. Relationship Mapping & Org Chart Manage internal and external relationships with key stakeholders. Superior together.

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Nov 02 – Customer Success Jobs

SmartKarrot

Retain, attract, mentor, organize, and manage a high-performance team, fostering a culture of ownership, accountability, and ethical behavior. Evolve the customer engagement models to incorporate both managed and self-service orientations.