Arpedio

JANUARY 5, 2024

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Account Management Skills

FEBRUARY 6, 2023

There’s an account growth problem for agencies with hybrid account managers. When I say ‘hybrid’ I mean, you are responsible for account growth but you’re also responsible for delivering projects. Why does it create an account growth problem? Skillset a.

Account Management 52

Account Management Management Account Growth Leadership 52

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Account Management Skills

JANUARY 26, 2023

While preparing for a seminar with David C Baker , I’ve been reflecting on what de-motivates account managers. Unlike many agency advisors, David has invested in profiling account managers. Not only could I recognise myself, but I have been training account managers since 2016 and can validate his findings.

Account Management 52

Account Management Management Account Growth Client Relationships 52

Arpedio

APRIL 30, 2024

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Account Management Skills

NOVEMBER 27, 2023

Welcome to number 2 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. In this episode we’re looking at how to raise the value of account managers by taking them from an ‘order-taker’ to a trusted advisor.

Account Management 40

Account Management Management Account Growth Meetings 40

Account Management Skills

NOVEMBER 29, 2023

Welcome to number 4 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. Why do so many account managers miss out on new account growth opportunities in client meetings?

Account Management 40

Account Management Account Growth Management Meetings 40

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

JANUARY 24, 2022

In a discussion in the LinkedIn Account Manager Group, I asked Account Managers “Can you recommend some of the best questions you ask your clients” Many Account Managers from different industries offered their suggestions based on their knowledge and experience. *Updated January 2022.

Account Management 52

Account Management Management Decision-making Account Growth 52

Account Management Skills

NOVEMBER 7, 2022

I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.

Account Management 52

Account Management Management Suppliers Meetings 52

Revegy

OCTOBER 2, 2019

Your approach to managing and growing your most strategic accounts impacts your ability to optimize revenue. Why Focus on Key Accounts? Key Accounts are your most profitable, scalable, and tenured clients. Why isn’t everyone successful when it comes to key account management? 5. Managing Your Tech Stack.

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

Account Management Skills

APRIL 8, 2024

Some don’t have dedicated account managers, but they still want predictable client retention and growth, a repeatable, client centric client management process as well as ultimately a competitive advantage. According to Gartner, 80% of your future profits are going to come from 20% of your existing clients.

Account Growth 52

Account Growth Account Management Facilitation Profitability 52

Account Management Skills

JULY 12, 2021

This episode’s for you if you’re an account manager managing client relationships on a day to day basis. In this episode, I’m going to share with you three key steps to leading a client meeting. Transcript: In this episode, I’m going to share with you three key steps to leading a client meeting.

Meetings 52

Meetings Facilitation Account Management Account Growth 52

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Account plans are help you define your key account strategy.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Account Management Skills

DECEMBER 5, 2022

This is part two of a two part episode about raising your account management game. So you want to raise your profile, or you’re not really sure what you can do to be more effective in your account management role. This is part two of a two part episode about raising your account management games.

Management 52

Management Account Management e-Learning Client Relationships 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Now that the conference has come to an end, it’s time for a recap.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

SmartKarrot

OCTOBER 5, 2023

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

SmartKarrot

OCTOBER 11, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. Unfortunately, they frequently fall short of expectations for revenue growth. But, before that, let us look closely at the definition of a key account.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

Account Manager Tips

MAY 25, 2021

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. In other words, spend more of your time and resources on the clients with the best growth potential. Before we get to that, let me explain how key account management became a business strategy.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

SmartKarrot

OCTOBER 14, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. Unfortunately, they frequently fall short of expectations for revenue growth. But, before that, let us look closely at the definition of a key account.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

ProlifIQ

APRIL 21, 2023

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

Brooks Group

NOVEMBER 29, 2023

Today, you’ll see far more transactors of products and services adopt terms like account, client, partner, and relationship manager for their job title than the overt “sales representative.” Of course, there are myriad reasons for this — both good and bad.

Sales Training 52

Sales Training Account Growth Client Relationships Account Management 52

Revegy

MAY 14, 2018

Moreover, companies that use a solution designed specifically for account planning have an 11-point advantage over those using manual efforts and a 9-point advantage over those using homegrown or CRM applications. What would a 9 to 11-point increase to your key account growth mean for your organization?

Co-Creation 53

Co-Creation Key Account Management Account Management Account Planning 53

Openview

SEPTEMBER 17, 2018

A CEB Gartner study completely contradicts what has been conventional wisdom in SaaS, that strong customer service is a critical part of a sales team’s ability to not just retain clients but grow and accelerate account revenue. A paltry 28% of sales leaders report that their existing account channels regularly meet their growth targets.

Sales 76

Sales Profitability Account Management Prioritization 76

Janek Performance Group: Account Planning

OCTOBER 25, 2023

Plus, with account planning, 74 percent see increased win rates. However, according to Gartner , 51 percent of sales leaders agree account management channels fall short. They do not meet cross-selling and account growth targets. This leaves only 28 percent who say they meet their targets.

Account Planning 52

Account Planning Decision-making Communication B2B 52

Janek Performance Group: Account Planning

JULY 25, 2023

Here, 72 percent of respondents said that account planning increased their understanding of their clients’ business. While account planning avoids these, it has its own hurdles, including: Team buy-in Time management A customer’s willingness to share Many sellers love the thrill of “hunting” for new business.

Account Planning 52

Account Planning Prioritization Decision-making Organization 52

Account Management Skills

JULY 27, 2021

A quick reminder that my next Account Accelerator Programme is starting on September 23rd 2021. This programme is all about building confidence for account managers. It’s designed to take you from unpredictable project revenue to more predictable account growth. Phil 07:33. Jenny 13:45. I agree there.

Account Management 52

Account Management Decision-making Management Marketing 52

Janek Performance Group: Account Planning

JULY 13, 2021

One of the buzzphrases swirling around the sales stratosphere over the last few years is Strategic Account Management, or SAM. What is Strategic Account Management? Hence, the best strategic account manager is not necessarily your best sales rep (we’ll talk more about that later).

Account Management 52

Account Management Management Account Planning Interpersonal Skills 52

Hubspot Sales

MAY 10, 2018

I once worked for a manager who put a great deal of emphasis on activity metrics rather than actual sales results. Sharen Murnaghan , key account growth strategist at HubSpot. My manager said, "Call them back.". Caitriona O'Flaherty , senior channel account manager at HubSpot. 8) “Go for the trial close.”.

Sales 106

Sales Decision-making Account Management Negotiation 106

SmartKarrot

NOVEMBER 24, 2021

Guide the development, execution, and maintenance of tailored Account Growth Plan and Playbook. Collaborate with sales leadership to design account handoff processes. Design and implement account tiers, ensuring each account is served efficiently and effectively based on size.

Customer Success 19

Customer Success Account Management Leadership Account Growth 19

Account Management Skills

MAY 10, 2021

He also shares why agencies are hiring ahead of the business need currently, and also shares his thoughts on the most conducive agency business model for growth. If you’re an account manager with two to three years experience working in an agency, and you really want to. What about your views on account management?

Finance 40

Finance Account Management Banking Management 40

SmartKarrot

OCTOBER 1, 2021

Role: VP, Customer Success Location: Atlanta, GA, US Organization: CMSPI As a VP of Customer Success, you will oversee the management, growth, and increased engagement of existing merchant accounts. Ongoing management and development of overall Customer Success team/function.

Customer Success 19

Customer Success Account Management Onboarding Account Growth 19

SmartKarrot

APRIL 1, 2022

Role: Customer Success Director, WordPress VIP Location: Remote, United States Organization: Automattic As a Customer Success Director, you will be responsible for developing and supporting best-in-class account teams (Technical Account Managers, Engineers, and Support Engineers) by acting as a mentor, coach, and team player.

Customer Success 19

Customer Success Value Proposition Stakeholders Onboarding 19

SmartKarrot

MARCH 7, 2022

As a player-coach, you both will manage the enterprise customers as well as lead, motivate and enable a team of high-performing Customer Success Managers as we grow and scale the team. Develop and implement tailored and proactive customer programs that provide continued value to the customer and drive long-term account growth.

Customer Success 19

Customer Success Account Growth Onboarding Account Planning 19

SmartKarrot

OCTOBER 26, 2021

Role: Vice President, Customer Success Location: McLean, VA, US Organization: insightsoftware As a Vice President of Customer Success, you will own a Customer Experience strategy, to include presales, onboarding, services, support, and technical account management.

Customer Success 19

Customer Success Account Management Account Growth Facilitation 19

SmartKarrot

JANUARY 27, 2022

Role: Head of Customer Success Location: San Francisco, CA, US Organization: Fathom As a Head of Customer Success, you will manage and monitor the client-side of the implementation process, delivering best-in-class client service and meeting every milestone. Identify opportunities for account growth within your managed accounts.

Customer Success 19

Customer Success Stakeholders Account Growth Facilitation 19