article thumbnail

9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Key account management to the rescue! What is key account management? The answer?

article thumbnail

25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

It also includes chapters on how to brainstorm with teams and communicate your findings to convince your audience and get them to take action! I loved this book - it follows a 7-step technique to problem solving and uses a visual system to help you break down and understand all the moving parts. (I

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Help! How Do I Tell Clients About a Price Increase?

Account Manager Tips

Define the context, your communication strategy, negotiation tactics and contingency plans in the event of an escalation. The let your client know a formal communication will follow and to reach out with questions. or make some phone calls to alternative suppliers. Now what? . Idea in brief.

article thumbnail

What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Key account managers kept them. Viewed as a supplier of products and services. Clients developed a strong relationship with their suppliers and enjoyed greater benefits. Key Account Management Concepts. How to Identify Key Accounts: A Quick Guide to Getting it Right. Key Account Team. Undifferentiated.

article thumbnail

15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Warwick Brown // Account Manager Tips. Doesn't communicate Key accounts have vast networks of stakeholders (internal and external). And a key account manager is the gateway to all these relationships. So it's important you continue to develop your communication and relationship building skills. Internal teams.

article thumbnail

How to raise your account management game (part one), with Jenny Plant

Account Management Skills

If you’d like help raising your account management game, then take a look at my Account Accelerator programme, where you work with me for nine weeks. I help you with the tools, strategies, and all the support you need to implement a repeatable and systematic approach to account growth for your agency.

article thumbnail

6 Primary Challenges That Key Account Managers Face

SmartKarrot

By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. . Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth.