The Center for Sales Strategy

NOVEMBER 28, 2018

More customers. Keeping customers longer. More revenue per customer. Most businesses say they are focused on these in the order of the list: adding more customers, than keeping them longer, and finally getting more revenue per customer. Which of the following will generate the highest return?

Customer Value 75

Customer Value Account Growth Management Sales 75

Sales Readiness Group

JANUARY 5, 2022

Given the number of challenges sales organizations have encountered during the Covid pandemic, it is easy to lose sight of the importance of focusing on customers’ needs and priorities. While there are numerous distractions (personal and professional), organizations that are customer-driven have emerged stronger than ever.

Supply Chain 62

Supply Chain Sales Account Growth Decision-making 62

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Janek Performance Group: Account Planning

OCTOBER 25, 2023

However, according to Altify: Companies receive 60 percent of their sales revenue from existing customers. When selling to existing customers, 56 percent achieve win rates greater than 50 percent. This makes account planning essential. It’s putting their needs ahead of the sale to form long-term relationships.

Account Planning 52

Account Planning Decision-making Communication B2B 52

Arpedio

JANUARY 5, 2024

Their duties extend from strategic account planning , which involves crafting tailored solutions that resonate with the client’s specific challenges and ambitions, to actively seeking opportunities for account growth through cross-selling or upselling.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

SmartKarrot

SEPTEMBER 7, 2022

Execute on a customer business outcomes-driven strategy to ensure successful onboarding, adoption, retention, renewal, and expansion of your customer portfolio. Increase overall customer lifetime value through higher product adoption, usage, customer satisfaction and NPS scores.

Customer Success 19

Customer Success Stakeholders Client Onboarding Onboarding 19

SmartKarrot

JANUARY 27, 2022

Provide mentorship and coaching to junior members of the customer success team. Provide feedback to the product, sales, marketing, and executive team to ensure the client voice is present. Help develop tech-enabled processes for common customer needs. Identify opportunities for account growth within your managed accounts.

Customer Success 19

Customer Success Stakeholders Account Growth Facilitation 19