Why Every Customer Success Manager Needs Playbook(And How to Build One)
SmartKarrot
OCTOBER 3, 2023
Yet, despite its importance, Customer Success Management often lacks the structure and standardization found in other roles like sales and marketing. Playbooks can be created for any business scenarios, but for the sake of brevity, we will take the example of three critical ones: customer onboarding, issue resolution and, account growth.
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