Account Management Account Planning B2B Customer Value 
Upland
JANUARY 29, 2024
Let’s face it, B2B sales can’t happen without good leads. Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. Rather, it’s about people. It’s about relationships.
Janek Performance Group: Account Planning
OCTOBER 25, 2023
In B2B selling, we often focus on new accounts. However, according to Altify: Companies receive 60 percent of their sales revenue from existing customers. When selling to existing customers, 56 percent achieve win rates greater than 50 percent. This makes account planning essential. times more likely to buy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Sales
JULY 7, 2019
Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? If the answer is “Yes,” chances are you understand your customers want partners, not vendors. Strategic Account Plan Template Layout. Customer value scorecard.
SalesGlobe
FEBRUARY 11, 2021
When I hear the words “strategic account planning” in a meeting, I usually notice a range of involuntary visceral reactions, from understated moans to eye-rolls and furrowed brows. Nobody thinks of account planning as aspirational. Aspirational account planning revolves around how you think about and with the customer.
Account Manager Tips
JULY 6, 2022
And what if we take it one step further and ask what it means to "co-create value" with our customers? I stumbled across a research paper on co-creating value in B2B systems and thought it'd make a good topic to chat with you about. Value comes in many forms – price, convenience, reliability, quality, service, and so on.
Arpedio
JUNE 1, 2023
Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference.
Cosawi
FEBRUARY 27, 2023
Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus.
Expert insights. Personalized for you.
195 
Let's personalize your content