ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Business Reviews in an Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

DemandFarm

JULY 20, 2023

Powering Progress: The 30-60-90-Day Blueprint for Key Account Excellence The 30-60-90-Day Blueprint: Your Path to Key Account Success Your Guide to Key Account Excellence. In the world of B2B sales, success is all about relationships. The most important of these relationships is with your key accounts.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. The six steps every serious customer leading B2B organisation must adopt to solve any stakeholder challenge and generate consistent results.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

Jermaine Edwards

APRIL 16, 2020

This can be seen in this simple innovation diagram: The world we’re in today is no longer about whether you can change or how fast the change is happening. Almost every B2B business took on ‘virtual or enhanced virtual delivery’ as a new adaptation. It’s now about how quickly or easily you can change.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130