KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Business Reviews in an Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

Account Manager Tips

NOVEMBER 22, 2022

First things first: find out what they want You can't adapt your account strategy until you understand what the new procurement team want. Grab this free easy-to-follow guide that will have you writing a successful key account plan in no time! The Seller's Challenge: How Top Sellers Master 10 Deal Killing Obstacles in B2B Sales.

Procurement 130

Procurement Suppliers Supply Chain Key Account Management 130

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

B2B 52

B2B Sales Decision-making CRM 52

Arpedio

AUGUST 24, 2022

Think of it like this: a marketing strategy that sales, marketing and account management professionals use in order to maintain marketing efforts to their existing clients. Keep on reading as we define account planning and dive into how you can perform efficient and successful account planning. Share on facebook.

Account Planning 52

Account Planning Account Development Management Account Management 52

Deep Insight

AUGUST 16, 2021

Barbara Weaver Smith has assembled their views and her own thoughts on global account management into a structured approach for going after and hanging onto large complex accounts. There’s no getting away from it: Key Account Management (KAM) and its big brother Global Account Management (GAM) are challenging activities.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus.

Marketing 52

Marketing Suppliers Investors Account Planning 52

DemandFarm

JULY 20, 2023

Powering Progress: The 30-60-90-Day Blueprint for Key Account Excellence The 30-60-90-Day Blueprint: Your Path to Key Account Success Your Guide to Key Account Excellence. In the world of B2B sales, success is all about relationships. The most important of these relationships is with your key accounts.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

SmartKarrot

MAY 30, 2023

You will form close ties with important users and stakeholders in this capacity, manage a number of accounts across EMEA, and develop and carry out growth plans. You have knowledge of business continuity, crisis management, and incident management, as well as risk and compliance. Close deals after negotiation.

Customer Success 19

Customer Success Emotional Intelligence Stakeholders Negotiation 19

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. The six steps every serious customer leading B2B organisation must adopt to solve any stakeholder challenge and generate consistent results.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

Revegy

JULY 17, 2018

According to SiriusDecisions, a global B2B research firm focused on sales strategy, a critical component of a great account plan is charting the product landscape in the account by listing the closed, active and potential opportunities for each buying center, and then grouping opportunities by product or service categories.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

SmartKarrot

OCTOBER 17, 2022

Account mining can help your business identify, recognize and expedite potential areas of account growth, future account projections, and much more. Account mining allows companies to monitor existing accounts and maintain a comprehensive, centralized data repository.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10

Jermaine Edwards

APRIL 16, 2020

Almost every B2B business took on ‘virtual or enhanced virtual delivery’ as a new adaptation. This also isn’t about a small adjustment done quickly to capture something new; although that can be helpful and may give you a short-term win, there is little long-term competitive benefit.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

Hubspot Sales

JULY 1, 2019

Customer success managers deliver a custom onboarding experience, then work to develop relationships with multiple stakeholders at multiple levels (rather than leaving an account’s success to a single advocate, power user, or internal champion). The average B2B purchase now involves 6.8 Defining Your Buyer Personas.

Stakeholders 79

Stakeholders Finance Sales Decision-making 79