Relationship Mapping for Your Accounts – Strategy Guide
Upland
FEBRUARY 3, 2023
Typically, there can be up to 10 individuals involved in a B2B sale. Called “buying groups”, the reality of these multiple person buying committees points to the growing complexity of B2B selling motions. Mid-term – what is it that you hope to achieve with a given account in a longer timeline than just the immediate future.
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