ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

B2B 52

B2B Sales Decision-making CRM 52

ProlifIQ

NOVEMBER 9, 2022

Why You Should Care: The data shows that in most B2B selling trends, the prospect is now approaching potential vendors much later than they have in the past. According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.”

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. On a Key Account, the Quarterly Business Review is a key instrument to implement the Account Strategy and the associated Account Plan.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

DemandFarm

MAY 12, 2023

When these are executed together it results in business success in international markets: Account segmentation: Identify and prioritize key accounts based on criteria like revenue potential, strategic importance and growth opportunities. Customizing account management strategies for each account: No two global accounts are the same.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

Cosawi

FEBRUARY 27, 2023

Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. awareness marketing”) packaged as account-based marketing. So how can SAM and ABM help to create this harmonious dance to become co-orchestrators of the account plan?

Marketing 52

Marketing Suppliers Investors Account Planning 52

Arpedio

AUGUST 24, 2022

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? What Is Account Planning? Strategic Account Planning. What Should a Key Account Plan Include? How to Do Account Planning? Back to blog.

Account Planning 52

Account Planning Account Development Management Account Management 52

SmartKarrot

MAY 30, 2023

You have knowledge of account management or customer satisfaction, are focused on business, and you have a thorough knowledge of account planning, have a background in sales, and are capable of creating an account strategy from beginning. Review and report financial data on a regular basis.

Customer Success 19

Customer Success Emotional Intelligence Stakeholders Negotiation 19

Upland

FEBRUARY 17, 2023

Buying groups have changed the world of B2B sales. Here’s how to just that when working with buying groups. What is a Buying Group in B2B Sales? Account Planning Lastly, account planning is a must for effectively navigating buying groups. In short, you must become a trusted advisor.

Decision-making 368

Decision-making Account Planning Stakeholders B2B 368

SBI

APRIL 4, 2018

Garry: Selling tools from Outside In help B2B sales teams to increase competitive advantage. We help B2B companies to significantly lift sales team productivity by focusing their efforts on the activities that advance an account relationship or opportunity position.

B2B 20

B2B Sales Decision-making Account Planning 20

Jermaine Edwards

NOVEMBER 25, 2021

The six steps every serious customer leading B2B organisation must adopt to solve any stakeholder challenge and generate consistent results. If you have an account planning CRM great but I’d still suggest writing it out so it’s clearer in your mind. Let’s get stuck in. SIX STEPS TO STAKEHOLDER MASTERY 3.0.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. Over time, the sales tech and marketing tech landscape for most B2B organizations becomes crowded. How do you keep track of all of this data?

Account Management 52

Account Management Digitalization Management Account Planning 52

SmartKarrot

APRIL 13, 2023

Abhijit Gangoli Abhijit Gangoli is a co-founder and CEO at DemandFarm , a key account management (KAM) software that helps companies to make KAM data-driven , predictable and scalable. Alex Raymond Alex Raymond is the CEO and founder of Kapta , a company that provides software solutions for enterprise account management.

Account Management 11

Account Management Key Account Management Management B2B 11

Arpedio

JANUARY 11, 2023

Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. What Is Account Management? What Is an Account Manager? Let's talk.

Account Management 52

Account Management Management Key Account Management B2B 52

SBI

OCTOBER 9, 2018

On reflection there are some similarities too with B2B sales professionals. For example our account planning tools will provide a simple way to build an account strategy in Salesforce, but to build a great account strategy requires creative brain power too. Let’s get into this. Focus on your goal.

Account Strategy 55

Account Strategy Account Planning Suppliers B2B 55