SmartKarrot

JUNE 28, 2023

The key account manager is then supposed to act as the first contact point between these clients and the business, dedicate resources, and hold meetings with them. The main aim of this practice is to help grow the number of key accounts in order to attain mutually beneficial goals and maximize their value.

Key Account Management 10

Key Account Management Account Management CRM Management 10

Account Manager Tips

NOVEMBER 9, 2020

Is there anything worse a key account manager has to do than tell clients about a price increase? or make some phone calls to alternative suppliers. With customer acquisition costs rising it's important you do what you can to salvage the relationship and convince them to stay. You're between a rock and hard place.

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

MTD Sales Training

NOVEMBER 13, 2017

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies. Account retention.

Management 48

Management Suppliers Profitability Account Management 48

Red Star Kim

JANUARY 16, 2023

Improving/establishing account management. Improving project management on client engagements. At present, leading firms are seizing the opportunity to work with clients or suppliers on ESG, but when we reach a critical mass ESG credentials and strategies will become a threat or barrier to entry with those who don’t.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Revegy

JANUARY 21, 2021

Demonstrating measurable value is the #1 thing you can do to drive upsell and cross-sell opportunities to increase wallet share within an account. Moreover, the cost of customer acquisition is up ~60% compared to 6 years ago. Otherwise, you run the risk of being a supplier for a customer that is ‘ready and willing to switch.’.

Supply Chain 52

Supply Chain Account Management Suppliers Acquisition 52

Arpedio

FEBRUARY 14, 2024

This may involve adapting your products or services to meet local preferences, establishing local manufacturing or sourcing capabilities, or building relationships with local suppliers. Customer Acquisition Cost (CAC): Calculate how much it costs your business to acquire a new customer in the new market.

Supply Chain 52

Supply Chain Decision-making Government Marketing 52

SmartKarrot

OCTOBER 28, 2022

What is Strategic Account Management? This approach is called strategic account management for enterprises (also known as key account management). The Responsibility of Strategic Account Manager. Strategic account management’s primary premise is to start small and expand over time.

Account Management 10

Account Management Management Key Account Management Decision-making 10

SmartKarrot

OCTOBER 13, 2022

Who owns an organization’s expansion revenue/expansion transformation – customer success teams or account management teams? Customer success, sales, and expansion/account management are typically the three departments and personas within a SaaS company that own and handle customer revenue expansion.

Account Management 10

Account Management Customer Success Management Negotiation 10

Account Management Skills

JULY 6, 2021

One agency account manager told me, I talk about this in my programme, and we talk about using client stories and talking about what other clients are benefiting from and what you’re seeing, the trends, the patterns. I absolutely agree and I love that you’re making this point. But do you know what? Simon 15:53.

Advertising 40

Advertising Leadership Client Relationships Decision-making 40

Account Management Skills

OCTOBER 19, 2021

And that’s quite a good segue into, because I know, the people listening to this are either agency owners, or they’re account managers. So for example, any one of those eight profiles, could be an account manager. They’re so trusted by individuals, when it comes to suppliers or customers.

Account Management 40

Account Management Decision-making Management Innovation 40

PandaDoc

APRIL 25, 2023

When you have loyal customers, you’re likely to have lower customer acquisition costs (CACs), better sales figures, and higher customer lifetime values (CLVs). To help you establish those long-term relationships, one of the most important tools you can use is CRM (Customer Relationship Management) software.

CRM 52

CRM Software Software Sales 52

SBI

SEPTEMBER 5, 2019

Mediafly , a provider of sales enablement technology , content management and advisory services that create interactive, value-based selling experiences, announced today it has acquired iPresent, a UK-based pioneer of sales enablement. There is a huge opportunity for sales teams out there. Katie@blastmedia.com. 317-806-1900 ext 142.

Acquisition 5

Acquisition Account Planning Sales Suppliers 5