Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Red Star Kim

JANUARY 16, 2023

Improving/establishing account management. Improving project management on client engagements. Improving project management on client engagements. There’s also no mention of pricing or sales management which are fundamental to marketing effectiveness in B2B environments. Obtaining feedback from clients.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Account Management Skills

JUNE 15, 2021

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief. I think this, particularly for the agency, account manager community is key.

Account Management 52

Account Management Management Advertising Healthcare 52

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Account Management Skills

APRIL 3, 2023

– what you need to know right now as an agency account manager about the AI industry – how he thinks the AI landscape will evolve in the future – and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients. That is the reality of it. But with new tools?

Co-Creation 52

Co-Creation Account Management Procurement Management 52

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40