Strategic Account Management Association

DECEMBER 3, 2020

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

QYMATIX

JANUARY 16, 2023

Why are sales KPIs so important in B2B? Controlling and motivating a B2B sales team with the most fitting sales KPI is critical to its success. Sales leaders need well-thought, modern metrics to make informed decisions about their Key Account Managers and customers. What are common KPI best practices in B2B Sales?

B2B 52

B2B Sales Management Sales Analytics Management 52

Upland

JANUARY 29, 2024

Let’s face it, B2B sales can’t happen without good leads. Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. Revenue growth: Ultimately, account planning means growth.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Many B2B buyers prefer to issue RFPs to Re-evaluate scope, specifications and requirements. Be transparent and accountable for purchasing decisions. And why wouldn't they award you the contract?

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Deep Insight

SEPTEMBER 29, 2022

Way back in 2014, I wrote a blog called What is a ‘Good’ B2B Net Promoter Score? It was purely about B2B companies (which are very different to B2C companies). In that blog, I said that “a Net Promoter Score of about +10 is par for the course” for B2B companies and that a “a Net Promoter Score of +30 is excellent.” As did Atos.

Shareholders 52

Shareholders B2B B2C Customer Experience 52

Arpedio

APRIL 13, 2023

Before we go into further detail with stakeholder management, let’s first clarify what an actual stakeholder is: A stakeholder is any individual or group that has an interest in, or can be affected by, the actions or decisions of a business.

Stakeholders 52

Stakeholders Management Shareholders Suppliers 52