Strategic Account Management Association

JUNE 30, 2021

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog.

Digitalization 520

Digitalization Organization Account Management Management 520

Red Star Kim

JANUARY 16, 2023

Marketing via social and digital channels. Improving/establishing account management. Launching new products and services. Improving project management on client engagements. There’s also no mention of pricing or sales management which are fundamental to marketing effectiveness in B2B environments.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

DemandFarm

MAY 12, 2023

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Which revenue stream is dominant in your industry?

B2B 52

B2B Key Account Management Account Management Manufacturing 52

SalesGlobe

FEBRUARY 9, 2022

The value proposition goes beyond what the sales organization communicates to customers and articulates the organization’s understanding of the customer’s business and issues, what the organization can accomplish for the customer, and how the organization differentiates itself from the competition. Setting Your C-Level Goals.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52