article thumbnail

The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog.

article thumbnail

10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Marketing via social and digital channels. Launching new products and services. I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Sustainability.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The best ways to protect customer information in CX

Zendesk

Digital customer experiences are critical for surviving in a connected world. At an increasing rate, restaurants have adopted app delivery services, fitness memberships pivoted to virtual exercise experiences, retail now rely heavily on e-commerce, and office work accelerated business services like Zoom, Slack, and DocuSign.

article thumbnail

Love the One You’re With: Why You Should Focus the Most on Your Current Customers

Strategic Communications

Some things I’ve seen that seem to be good approaches: inviting them to join a group focused on something related to your business/service, but also of value to them – a group only available to customers. Direct Mail in the Digital Age. We work with clients to plan, create and publish high-quality, unique content.

article thumbnail

Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

This confirms the vital contribution of the professional services sector at a time when growth in the UK overall is flat-lining. for the financial services sector and 10% for manufacturing. Until recently, the Forum was a full member of the Government’s Professional & Business Services Council. This compares to 8.3%

Meetings 130
article thumbnail

How to Sell Services Online

Hubspot Sales

In this post, we'll cover the following: Selling services online How to sell services online There are quite a number of steps involved in selling services online. How to Sell Services Online 1. Figure out what you’re selling Are you going to offer all your businessservices online?

Media 121
article thumbnail

B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Which revenue stream is dominant in your industry?

B2B 52