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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler

Account Management Skills

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. Welcome to Episode 54. So welcome Iris and Jess. Wonderful, Jess.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Improve communication. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop.

Suppliers 246
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10 top tips to be successful in agency account management, with Jenny Plant

Account Management Skills

This is the top 10 tips to be successful in agency account management. And she said, good account management makes everything run smoothly. But great account management is what transforms the relationship from a client supplier to one of a real partnership. Welcome to Episode 27.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. Even on the far right, with disciplined workflows, it’s not easy, and often harder if an RFP or RFI process doesn’t allow open communication.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

He’s a consultant, a speaker, a trainer for marketing and communications agencies. ’ that kind of bias supplier relationship, then you start from the wrong place. So there’s this buyer/supplier relationship. This wrong mindset of seeing ourselves as this supplier, I’m here to do and implement.

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What Are the 12 Tenets of Key Account Management & Why You Need to Know?

Account Manager Tips

Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. The Tenets of Account Management.