Strategic Account Management Association

AUGUST 24, 2021

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Offer broader interactions with customers.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic Account Manager , Pfizer. The customer in this case is a large, U.S. Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Upland

JANUARY 29, 2024

Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customer account management. Happier customers: Landing new deals isn’t the only incentive.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Hubspot Sales

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? If the answer is “Yes,” chances are you understand your customers want partners, not vendors. Deliver value through right-fit solutions to their toughest challenges. Which ones don’t?

Account Planning 117

Account Planning Co-Creation Account Management Negotiation 117

Janek Performance Group: Account Planning

OCTOBER 25, 2023

Altify notes account planning has increased from 36 percent of companies in 2013 to 50 percent today. Plus, with account planning, 74 percent see increased win rates. However, according to Gartner , 51 percent of sales leaders agree account management channels fall short. Continued attention is your greatest value.

Account Planning 52

Account Planning Decision-making Communication B2B 52

SBI

JULY 1, 2020

Organizations that understand the true value of account planning, identify untapped revenue potential while delivering strategic customer value. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Deepen Customer Insights.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72