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Key Account Manager vs Sales Manager: Navigating the World of Digital Key Account Management

DemandFarm

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

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#020 The evolution of a key account manager, with Chris Ortolano

KAMCast

Or are you winging it along the way, relying on personality to build those relationships with key contacts? If all businesses existed to solve a problem, then account managers needed to become problem solvers. What role does today’s account manager play then?

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Account management software tools

Arpedio

Account management software tools Account Management Software ← Back to blog Account management software solutions have transformed the way businesses handle their account planning and client interactions. This is where account management software solutions come into play as a transformative tool.

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The best org chart tools for relationship mapping

DemandFarm

Imagine you’re a key account manager at a multinational corporation. These tools are crucial for visualizing corporate structures and strategic account management. They help you identify key players, understand reporting relationships, and tailor your engagement strategy accordingly.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. So the system facilitates fast, regular research amongst your targets, clients and referrers.

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Why Every Key Account Manager Needs a Crisis Playbook

SmartKarrot

Key Elements of an Effective Crisis Playbook Key Account Managers navigate business and people. Here, we dissect the fundamental elements that form a formidable crisis strategy for Key Account Managers. But what constitutes an effective playbook?