Account Management Skills

MARCH 31, 2023

Tips: a) Attend “Introduction to AI for Marketers” live webinar on April 6th run by the Marketing AI Institute. b) In an article entitled “The future of AI in client-agency relationships” in Marketing Procurement IQ ” it encourages brands to ask their agencies questions about AI.

Account Management 52

Account Management Procurement e-Learning Management 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

NOVEMBER 16, 2022

Use project management tools 9. Too many clients, not enough time Key account managers have a lot of clients. From procurement, to executives, to end users and everything in between. Use project management tools These platforms are perfect to collaborate asynchronously. Use meeting scheduling apps 7. Guess what?

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Mike Kunkle

FEBRUARY 5, 2023

Total Quality Management (TQM), Business Process Management (BPM), Six Sigma, and Lead Sigma are powerful methods for this sort of work. It’s also how I have applied systems thinking to The Building Blocks of Sales Enablement to deliver business impact (see this link for a webinar recap on the business impact topic).

B2B 198

B2B Sales Decision-making Negotiation 198

Revegy

JANUARY 18, 2021

In a webinar with Nancy Nardin of Smart Selling Tools, and Mark Kopcha, CEO of Revegy, discussed the importance of relationship intelligence and the relationship map drive sales success. However, this doesn’t tell you nearly enough about the account overall and fails to give you a visual understanding of what’s going on.

CRM 119

CRM Procurement Stakeholders Facilitation 119

Account Management Skills

JUNE 8, 2021

One of the things that account managers who come on my Account Accelerator programme tell me is that they have a barrier to growing existing business, because they don’t feel like they’re talking to the decision maker. Welcome to Episode 34. And these guys really know their stuff.

Procurement 40

Procurement Decision-making Account Management Investors 40

SBI

JULY 15, 2021

You can understand the true health of accounts and opportunities, which might be at-risk or ready for expansion, and know where to focus coaching. Managing, navigating, and growing these complex accounts is difficult and often made even more challenging by a lack of visibility into critical relationships and initiatives.

Procurement 57

Procurement Account Planning Sales Stakeholders 57