Account Management Skills

MARCH 31, 2023

Tips: a) Attend “Introduction to AI for Marketers” live webinar on April 6th run by the Marketing AI Institute. b) In an article entitled “The future of AI in client-agency relationships” in Marketing Procurement IQ ” it encourages brands to ask their agencies questions about AI.

Account Management 52

Account Management Procurement e-Learning Management 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

NOVEMBER 16, 2022

Too many clients, not enough time Key account managers have a lot of clients. From procurement, to executives, to end users and everything in between. Too many key account managers arrange their quarterly reviews as they go. The world's most amazing community of key account manager. Guess what?

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Mike Kunkle

FEBRUARY 5, 2023

Total Quality Management (TQM), Business Process Management (BPM), Six Sigma, and Lead Sigma are powerful methods for this sort of work. It’s also how I have applied systems thinking to The Building Blocks of Sales Enablement to deliver business impact (see this link for a webinar recap on the business impact topic).

B2B 198

B2B Sales Decision-making Negotiation 198

Revegy

JANUARY 18, 2021

In a webinar with Nancy Nardin of Smart Selling Tools, and Mark Kopcha, CEO of Revegy, discussed the importance of relationship intelligence and the relationship map drive sales success. How Does CRM Tackle the Relationship and What’s Missing?

CRM 119

CRM Procurement Stakeholders Facilitation 119

Account Management Skills

JUNE 8, 2021

One of the things that account managers who come on my Account Accelerator programme tell me is that they have a barrier to growing existing business, because they don’t feel like they’re talking to the decision maker. The second one is to decide whether you have a good relationship with the procurement department.

Procurement 40

Procurement Decision-making Account Management Investors 40

SBI

JULY 15, 2021

In large companies, internal Account Managers are often segmented by vertical or offering, so they’ll need to pull the right team members into the right meetings. More companies are working remotely, making it far more difficult to get everyone in the same “room.”

Procurement 57

Procurement Account Planning Sales Stakeholders 57