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Navigating the New Generation of Strategic Account Managers

Strategic Account Management Association

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

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How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024

Strategic Account Management Association

The Congruity Group leads a webinar to help revolutionize your approach to customer engagement and create a lasting impact on your company’s growth. The post How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024 appeared first on Strategic Account Management Association.

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Top 10 LinkedIn Hashtags Every Key Account Manager Should Follow Now

Account Manager Tips

Top 10 LinkedIn Hashtags Every Key Account Manager Should Follow Now You may not know it, but LinkedIn hashtags are an excellent tool for staying up-to-date in your industry, finding relevant and useful information, and expanding your network. Here are ten hashtags that will help you thrive as a key account manager.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?

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Webinar with Forrester: Scaling KAM Best Practices: Engineering Repeatability for Revenue Expansion

DemandFarm

Recent economic headwinds have spurred organizations to rethink key account management (KAM). Static plans and lack of clarity on how to standardize best practices across their key accounts. Watch the webinar on-demand: The wedge in this pursuit? What should your ideal KAM tool look like?

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7 Key Account Management Tools of the Future that are Here Now

Account Manager Tips

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools. Table of Contents. (1)

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ABM Webinar with Thales

Cosawi

How to integrate marketing into your SAM journey for accelerated impact” We know that Strategic Account Management is a team’s sport, yet marketing is often missing at the Strategic Account table. READ MORE The post ABM Webinar with Thales appeared first on Cosawi.