Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

APRIL 12, 2023

Traditional marketing models (e.g. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). Marketing/BD planning 44% (8) Awareness raising 28% (5) Lead generation 6% (1) Winning new business 11% (2) Developing existing relationships 11% (2) What would you do with a “free day”?

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

NOVEMBER 18, 2022

So I was disappointed that health issues prevented her from presenting. With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Flevy

MARCH 20, 2024

Each global consulting firm maintains an internal knowledge management library of consulting framework presentations. Each FlevyPro consulting framework presentation follows the standard “headline-body-bumper” design structure that is utilized by all the global strategy consulting firms. View the full presentation: [link] 2.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Arpedio

MAY 30, 2022

And, lastly, ultimately, the role of the SAM is critical in ensuring those strategic accounts are properly supported throughout the buyer journey, from acquisition all the way to advocacy. The future for SAM leaders and their programs is connecting Account Based Selling (ABS) to Account Based Marketing (ABM).

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80