Arpedio
MAY 30, 2022
Key takeaways from SAMA’s Annual Conference. ? Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference.
Red Star Kim
DECEMBER 18, 2023
From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services.
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Red Star Kim
FEBRUARY 9, 2023
One delegate reported that her firm arranged regular “Back to the Office” conferences where staff spent time opting to attend different talks (many provided by external speakers) and walking round stalls where the firm’s different services were promoted in interesting ways. And explored various sales methodologies.
PandaDoc
JUNE 21, 2021
Like it or not, your business needs a lead generation strategy and a sales prospecting process. You’ll also know why you need a strong sales prospecting process and exactly how that will benefit your business. It’s not so much knowing about sales prospecting vs lead generation, as knowing how and when to prioritize one or the other.
Red Star Kim
JUNE 27, 2023
31% Objectives 19% Clarity on markets and services 25% Planning and execution 25% Effectiveness Having seen the definition of thought leadership, do you think your campaigns are mostly: 38% Communications campaigns 63% Thought leadership campaigns Are your campaigns integrated with your sales/relationship management plans?
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